Complete Marketing Plans
“63% of consumers will choose one provider over another because of a strong online presence.”
(doctor.com Healthcare Buyer Survey, 2018)
What Does YOUR Online Presence Look Like?
“80% of consumers have used the internet to make a healthcare-related search in the past year.”
(doctor.com Healthcare Buyer Survey, 2018)
More and more people are now turning to the internet FIRST to research their options for health-related products and services.
How well does YOUR practice show up in those searches?
Understanding Each Of The Services Offered…
ESTABLISH Your Online Presence
These are the basic “foundational” elements that must be present in order to maximize the effectiveness of all other marketing activities.
Website Development
Having a mobile friendly, clean and engaging website is a must-have in today’s mobile-connected online world. It’s one of the first places that your prospects will go to “check you out” online before making a decision to do business with you. Our team of website development experts can build you a custom, one-of-a-kind website to match your branding and design, or we can create a quick and easy template design to get you up and running quickly.
Website Maintenance
A website maintenance package will not only keep your website secure and up-to-date with the latest security “patches”, but also allows you to add/update information on your site (hours, staff, content, etc.), add blog posts, update graphics, etc. Packages are available as a monthly subscription service or pay-as-you-go hourly rates.
Website Analytics
Get a detailed monthly report showing what your visitors are doing on your site (including which pages and types of content they are spending the most time on). This report will help guide your future content creation and marketing activities, giving you valuable insights into the mind of your prospects.
Local Directories
Let us create and optimize your presence in the local online directories (Yellow Pages, Yelp, doctor.com, zocdoc, caredash, etc.). In Month 1 we’ll get you setup with a baseline presence on the “Top 40” online business directories. From there, this service will continue to expand your branded presence with new business listings in the top medical and business directories across the internet.
Social Media Setup
It’s critically important to be seen as an active and engaged brand in your local community. Let us create a set of fully branded accounts for you. (Custom graphics are included.) We recommend starting with the “Big 4” social channels: Facebook, Google My Business, Twitter and LinkedIn.
Having a “strong online presence” means actively engaging with your local market via social media, website chat and reputation marketing.
Is YOUR online presence strong enough to beat out your competition?
ENGAGE Your Local Community
Once the foundation is in place, it's time to begin engaging with your local community to build a strong online presence.
Website Development
The search results listed on page 1 of Google get 95% of all web traffic*. With over 80% of consumers using the internet to search for healthcare services** it’s never been more important to ensure that your website is fully optimized for high rankings in local searches. Let our team of SEO experts optimize your website for better rankings in the search engines.
Website Chat
Turn your website visitors into leads. We’ll install a custom popup chat box to engage your visitors as they’re browsing your website. Increase your chances of converting them to customers while they’re actively looking at your web pages. Anyone who initiates a chat session via your website chat app will be automatically turned into a lead inside your CRM software (that we provide you).
Reputation Marketing
You’ll get a simple and proven system for collecting positive reviews from your happy customers and syndicating those reviews to the top review sites online. 48% of consumers need to see at least a four star rating before they choose to use a business. And 90% of consumers will frequently change their mind about a referral if the provider has bad, poor or even weak reviews. Make sure you show up “big” where it counts!
Social Media Posting
Post relevant and useful content to your social channels every day. Regular activity on your social media channels help you stay top of mind with your customers and show them that you’re an important resource for health-related information and services.
“Keep Your Sales Pipeline Full By Prospecting Continuously. Always Have More People To See Than You Have Time To See Them.”
(Brian Tracy)
PROMOTE Your Business
(Generate New Leads)
Once the foundation is in place, and you're building your reputation and social following, now is the time to leverage those activities to maximize your lead generation efforts.
Lead Generation
Run a custom-branded advertising campaign to bring in highly targeted leads that are currently interested in what you have to offer. This is typically done via Facebook & Instagram ads or Google search ads.
Retargeting/Remarketing
Remind your recent website visitors to come back by strategically placing custom, targeted ads on the websites that they visit. (Typically via Facebook/Instagram retargeting or banner ad retargeting)
The probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is 5-20%. Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.”
REACTIVATE Old Customers
(Generate New Leads)
Bring back “lost” customers that haven’t been in to see you in a while.
Lost Customer Reactivation
Because the cost to sell to an existing/previous customer is so much less than the cost to acquire a new customer, it’s critically important to have a program in place to periodically reach out to old customers that just haven’t been in to see you in a while and invite them to come back. This is what the Lost Customer Reactivation campaign will do for you.
REACTIVATE Old Customers
(Generate New Leads)
Included In This Package…
Website Analytics
Get a detailed monthly report showing what your visitors are doing on your site
Local Directories
Create and optimize your presence in the top local online directories
Social Media Setup
Set up the “Big 4” social channels: Facebook, Google My Business, Twitter and LinkedIn
Website Chat
Engage your visitors as they’re browsing your website
Reputation Marketing
Get a detailed monthly report showing what your visitors are doing on your site
Social Media Posting
Create and optimize your presence in the top local online directories
Lead Generation
Run a custom-branded advertising campaign to bring in highly targeted leads
Lost Customer Reactivation
Free training and email scripts to run your own in-house Lost Customer Reactivation Email Campaign